Hanover Research

professional market research

0 notes

Hanover’s K-12 Year in Review 2013 http://www.hanoverresearch.com/media/Hanover-Research-K-12-2013-Year-in-Review.pdf

Hanover’s K-12 Year in Review 2013 http://www.hanoverresearch.com/media/Hanover-Research-K-12-2013-Year-in-Review.pdf

135 notes

TNT is Doing Market Research

admhawthorne:

If you’re not a member, join. TNT is doing market research. They’re asking about R&I, and they’re asking things like “What do you watch?” One of the answer is “to see Jane & Maura possibly enter a romantic relationship with each other”. They ask if you write fan fiction or do fan art. They ask if you’re active on twitter, tumblr, Facebook, etc. Basically, ladies and gents, they’re polling about Rizzles.

Go. Join. Find that damned quiz and give them an earful in the “other comments” section.

Please retweet/reblog. Spread the word.

(via rizzlesgirls)

61 notes

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

Find your value in your customers’ lives.
Engage each customer in the key moments of their day.
Deliver value based on location.
Allow customers to personalize their experience to gain relevance.
Don’t sell to your customers: entertain, engage, and delight them.
Read more here.

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 

During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

  1. Find your value in your customers’ lives.
  2. Engage each customer in the key moments of their day.
  3. Deliver value based on location.
  4. Allow customers to personalize their experience to gain relevance.
  5. Don’t sell to your customers: entertain, engage, and delight them.

Read more here.